Taking Funeral Marketing Digital
Your clients are finding your competitors on Google FASTER than they can find your advert in the local newspaper.
To survive, your business needs to adapt.
The first rule of marketing is to get in front of your audience when they are ready to buy. With 81% of consumers heading online before making a considered purchase, a strong digital presence is essential.
The funeral industry is changing. Rapidly. Digital disruption is here. Families now live in disparate parts of counties, countries even continents and Covid-19 will have a lasting change on consumer behaviour.
Your prospective customer is turning to the internet to find local funeral directors, research their options and see reviews. If you're not digital, you're losing business.
of consumers research online before making a purchase
of people Google searching for funeral directors are conducting research, ready to buy
Google searches for 'funeral director' each month in the UK
Our digital marketing strategies accurately target people ready to buy, so we can help you stand out and get on the short list every time.
Launching a funeral business...
Funeral Marketing’s ‘Business-from-a-Box’ goes one step beyond just marketing support. We are offering a unique business opportunity for new funeral directors looking to start-up in business, or funeral directors already in business who want a new business model to adapt to today’s digital demands.
For a one-off fee, we provide you with on-the-job training and support (from our own funeral directors), as well as a company brand, website and 6 months of ‘done-for-you’ marketing to start generating business for you.
As the market changes, we know we're going to see a new breed of funeral directors who are doing things differently, challenging the stereotype of men in black, sitting in austere, uninviting offices, unwilling to engage and build relationships with their potential clients.
So, if you want to create a solid respected business, that embraces the changing market needs, genuinely serves the community and treats the people in it with dignity and respect, then we want to talk to you.
Why work with Funeral Marketing
With years of experience in both traditional and digital marketing we have helped funeral directors like you embrace digital with great results. Our knowledge of Google organic search and paid advertising, combined with appropriate video marketing, building a referral network and of course traditional marketing to your local communities, has helped our funeral directors to rank first in their local area and to start generating business in their first month.
Lead by successful marketing entrepreneur, Paul Clegg, who has worked closely with the funeral market sector since 2016, Funeral Marketing has a team of specialist digital marketeers. This means that you'll benefit from a wide marketing perspective and be confident that the plan we propose for you, will be tailored to your funeral business’ individual needs and challenges.
Taking a new, digital approach to the funeral industry has allowed our Independent Funeral Directors to reach their audience online.
Highly targeted campaigns to reach the perfect audience, at the right time, our results reflect our goal in making sure the clients we work with are put in front of the right people, when they're ready to buy.